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The Coolcat Guide to Winning Stocks.

The Coolcat ABCs of ETFs

By Kevin Kennedy
CoolcatReport.com Publisher

Exchange traded funds, or ETFs as they are better known, are dramatically growing in popularity. Assets invested in ETFs have surged in the past few years to more than $800 billion, and there are now more than 1,000 ETFs for investors to choose from.

ETFs are similar to mutual funds, but are traded like stocks. They generally represent major stock indices, industry sectors or major international country indices. In other cases they will represent a basket of stocks with similar fundamental characteristics such as high dividend yields.

Unlike mutual funds, whose reporting of holdings can lag by months, the holdings and weightings of ETFs are generally updated daily, offering greater transparency.

These funds allow for greater diversification of your portfolio by allowing investors to invest quickly and easily in major market indexes, hot sectors, foreign countries and even commodities. You can track the S&P 500 Index or the Dow, invest in small cap indexes or bet on the price of gold or oil going up or down.

Barclays Global Investors dominates the category with its more than 200 iShares ETFs. Most ETFs are traded on the New York Stock Exchange.

The Coolcat Report Approach to ETFs
While many investment newsletters are having trouble wading through this new alphabet soup to pick ETF winners, The Coolcat ETF Report has taken the ETF world by storm with its performance.

The newsletter's ETF Portfolio is recognized as the No. 1 ETF portfolio for the past five years by Hulbert Financial Digest, the investment newsletter watchdog. The ETF Portfolio posted a 20.9% gain in 2005, added a strong 22.7% return in 2006 and rose 10.3% in 2007. It retreated 11.4% in 2008, but bounced back with a 22.6% jump in 2009 to give it a five-year gain of 77.7%.

The dramatic outperformance of international ETFs was responsible for most of the Coolcat ETF Portfolio's gains. Take a look at the sizzling profits my readers have enjoyed from my top performing ETFs:
* iShares Mexico Index Fund (AMEX: EWW), up 92.1% in 24 months.
* iShares Brazil Index Fund (AMEX: EWZ), up 86.0% in 14 months.
* S&P 500 Energy Sector (AMEX: XLE), up 84.4% in 20 months.
* iShares Emerging Markets Index Fund (AMEX: EEM), up 54.9% in 16 months.

Published regularly since June 2004, The Coolcat ETF Report includes two model portfolios with buy and sell signals, as well as my momentum-based rankings of the top-performing ETFs. The newsletter, which has been featured in Investor's Business Daily, Forbes.com and MarketWatch.com, is updated 2-4 times monthly by email.

My ETF Strategy

It's useful to review my approach to stocks as outlined in The Coolcat Guide to Winning Stocks on my Strategies page. As with stocks, I use market timing to be more aggressive in strong markets. I then want to choose the top-performing ETFs and use solid money management rules to keep my losses small and let my winners run.

My goal is to narrow the universe of ETFs to a manageable number that includes the best prospects. To do that, I look for the best performing ETFs that also trade enough volume to ensure liquidity. I also want to identify the ETFs with the greatest price volatility to increase the potential for big gains.

My first step is to require all ETFs to have an average daily trading volume during the past three months of at least 200,000. This indicates a solid level of acceptance among ETF investors and traders and ensures sufficient liquidity to avoid irregular price movements. Your position in an ETF should not represent more than 5% of the average daily volume to avoid influencing the price action of that ETF with your buys and sells.

Some of the ETFs that have been created have not gained acceptance because they focus on a narrow niche market. In other cases, the ETF gives investors essentially the same type of exposure as another, more popular ETF. We can generally eliminate more than 80% of the ETFs with our 200,000-volume requirement and get the number down to about 150 with that step alone.

My second step is to require at least a 1.3-to-1 ratio between their 52-week highs and lows to ensure some volatility. This again helps trim the field down to the best ETFs for consideration. It also keeps us from considering ETFs that are basically going nowhere fast. This generally includes larger index proxies like the QQQQs (Nasdaq 100 Trust) and the SPY (S&P 500) that simply don't move as much as more aggressive international and sector ETFs.

The second step will generally cut the list down to about 100 ETFs or less. I then rank those ETFs by six-month percentage gain and eliminate those whose price is lower than it was six months ago.

I also require ETFs to have traded for at least six months, be priced above $5 and represent at least 10 stocks. I have also also eliminated leveraged ETFs from consideration. I also don't cover Merrill Lynch HOLDRs, which are investment vehicles that are very similar to ETFs.

This approach tends to narrow the list to a manageable number of ETFs to analyze further before making decisions on which ones to add to my portfolio.

The Coolcat ETF Rankings

Depending on the strength of the market, I will generally be left with a list of at least 50 ETFs ranked by six-month gain. I highlight new listings and current portfolio positions and discuss the significant changes in the list from the previous month.

I also provide some insight into my choices for the top-ranked Coolcat ETF Portfolio. Many of the top-ranked ETFs will already be in my portfolio, so I will skip those. I'll do the same thing with other ETFs which simply mirror the same investment objective as ETFs that are already in my portfolio.

Eliminating The Copycats

There are a lot of "me-too" ETFs out there, so it's important to at least take a quick look at their investment objective and holdings. Many ETFs are almost identical, or close enough that you are not gaining any significant diversification by adding the second one.

A good example is streetTRACKS Gold Shares (NYSE: GLD), which aims to reflect the price of gold bullion. iShares COMEX Gold Trust (NYSE: IAU) does exactly the same thing. They rarely vary more than a few pennies in price and their performance gains or losses over time will be almost identical. There is one significant difference, however: GLD trades more than 15 million shares a day, while IAU's average volume is less than 300,000. When I am interested in gold, I will generally go with GLD.

Once I have eliminated the ETFs already in my portfolio and the copycats, I will generally buy from the top of the ranked list.

I follow a similar process in choosing ETFs for the newsletter's second portfolio, the ETF Majors Portfolio, which replaced a portfolio previously devoted to Fidelity Select sector mutual funds in December 2009. It is made up of the most actively traded ETFs that also have the volatility characteristics described above.

Portfolio Size
I will generally hold about 10-12 positions in the portfolios when market conditions are strong. I will be more cautious in weak market conditions and hold more cash. I may restrict my buys to half-positions and focus on more defensive sectors. I may at times establish some short positions when the markets are in retreat.

Money Management
I try to use a stop loss of 10% or less on all new positions. I generally use stops just below the low of the previous three calendar months.

I also might sell:
* If I have a better-performing ETF I want to add.
* If I become too overloaded in a certain area and want to diversify.
* If one of my positions gains more than 10% in a month after gaining more than 50% while in my portfolio.

* If a position is too extended from its three-month low in a declining market.

I Welcome Your Questions and Comments
If you have any questions or comments about the newsletter and its approaches, please feel free to email me. However, I can't and won't make specific recommendations about your portfolio or investments.

I wish you all the best of luck in your investing.

Kevin Kennedy
Publisher
CoolcatReport.com
Giving Investors The Tools To Succeed

Coolcat@CoolcatReport.com
(559) 875-0613

* The Coolcat Explosive Small Cap Growth Stock Report
* The Coolcat Technology Plus Report
* The Coolcat ETF Report
* The Coolcat Total Stock Market Report

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Information for CoolcatReport.com investment newsletters is obtained from a variety of sources. I am not a stockbroker or financial adviser. The information provided is not to be considered as a recommendation to buy certain stocks and is provided solely as an information resource to help investors make their own investments. Past performance is no guarantee of future success. The contents of CoolcatReport.com investment newsletters are copyrighted and reproduction or retransmission without permission is expressly prohibited.

© 1997, 1997-2010 CoolcatReport.com

Copyright © 1997-2010 Coolcat Report. All rights reserved.
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